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Where are the marketing heroes?

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MARKETINGMAG - Issue No.16

” The real marketing heroes are our workmates who are determined to live up to their brand’s promises and in the process benefit their clients, the company and themselves.”

MarketingMAG Forum held at Voila Meetings in Bagatelle was different in so many ways. It was not training or a series of lectures.
As promised it was a communication platform where the speakers provided the framework but the participants filled in the body of the event with their comments, questions and debates.

Presenters at the forum answered what marketing is: It is about delivering results, understanding clients, and giving them what they need at the price they can afford in the most enjoyable buying experience possible, was the most given answer.
ENL Lifestyle’s Richard Stedman emphasized that Marketing management is not about managing graphs and strategies, but leading people. It’s about finding those who are talented, empowering them to make decisions, connecting them effectively in teams, using technology to ensure communication and coordination and giving them a stake in financial outcomes.

Ultimately, all marketing disciplines, advertising strategy, sales, and customer service are different techniques that are only relevant if the results follow. It is also about setting targets, measuring outcomes and driving towards measurable and profitable outcomes. So marketing heroes, according to the two presenters at the forum Richard Stedman and Paul Bunting are amongst us. They are not masked superheroes with supernatural marketing talents; they are our workmates who are determined to live up to their brand’s promises and in the process benefit their clients, the company and themselves.



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