THE BRIEF
Create awareness of the Ariel brand and build market share across the East Africa.
THE JOURNEY INSIGHT
Changing the habits and behavior of over 10 million people is a marketing challenge beyond most brands and their budgets. Saying exactly the right thing, to the right people, at the right time and in the right place with pitch perfect creativity is the solution.
THE IDEA
Youth Dynamix developed an innovative and engaging strategy that ensured the target consumer was well educated and equipped to deal with any household and industrial stains while maintaining perfect fabric quality.
