Darlene Lam, Author at MARKETING MAG AFRICA
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Darlene Lam


How to create slogans that leave an impact

''A slogan is a brief message conveying what the brand is about. An effective slogan is one that can easily attract attention.'' We have...

Customer service, hall of shame or hall of fame?

''The game has changed and there is no room for complacency in the customer service arena.'' We all talk about the importance of customer...

It pays to be in tune with customers

''Remember the final purchase decision is always based on emotion, no matter how rational the person.'' It is easy to be love struck with your...