Mike Lynch, Author at MARKETING MAG AFRICA
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Mike Lynch

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The brand magic summit

''Despite the diversity of approaches, all experts agreed on one thing: people are at the centre of brands and branding. If you want brands...

Where are the marketing heroes?

'' The real marketing heroes are our workmates who are determined to live up to their brand’s promises and in the process benefit their...

FIFA the dream brand. ‘The secrets of marketing a global phenomenon’

Every marketing practitioner’s dream is to manage a brand that everyone wants to be part of, a brand that almost “sells itself”. FIFA Marketing...