The 30th edition of the annual African Public Relations Association (APRA) conference, themed “Re-PResenting Africa”, will be hosted in Gaborone, the capital city of the Republic of Botswana, from May 9th to 11th, 2018.

Aptly tagged APRA Botswana 2018, the conference will continue the association’s longstanding quest to change Africa’s narrative by further defining strategies for driving such change. Emphasis will be on storytelling as a tool of public relations, a re-evaluation of the ethics of the profession, issues of Fake News and Alternative Facts. The conference will consist of plenary sessions, workshops and trending case studies. It is designed to better equip the modern PR practitioner to face current challenges.

Notably, APRA Botswana 2018, already endorsed by the International Public Relations Association (IPRA), will also feature the second edition of the SABRE Awards Africa showcasing the best in public relations work from across the continent. This event organized in partnership with the renowned Holmes Report.

Parading an enviable array of speakers and facilitators, from both within and outside Africa, APRA Botswana 2018 will play host to professionals from various sectors of the communications industry including public relations, marketing, advertising, branding and media. APRA’s Vice President, Robyn de Villiers, of South Africa, heads the Faculty Team and they are currently receiving requests for paper presentations at the conference. All such requests should be directed to the APRA Secretariat for processing at this email addresses: secgen@afpra.org and info@afpra.org

APRA Botswana 2018 understandably dubbed the ‘Safari Conference’ given its location, promises to be uniquely different: offering a perfect blend of business and pleasure as delegates will experience Botswana’s rich cultural heritage and famous wildlife. According to Faith Tuelo, the Chairperson of the Public Relations Institute of Southern Africa: Botswana Chapter, “We are very excited to host the 2018 APRA conference and are incorporating a number of tourist attractions to make it an unforgettable experience. Botswana is known for its tourism, so delegates will have the opportunity to visit an array of breathtaking tourist destinations, properly planned, with full details shared well ahead of the conference”.

The President of APRA, Yomi Badejo-Okusanya, of Nigeria, drew attention to the 2018 conference identity, a distinct creative fusion of the image of Africa, Botswana’s national colours and bold stripes symbolic of its national animal, the zebra. The logo was created by brand expert, Akin Fadipe, from Lagos, Nigeria.

On her part, APRA Secretary General, Jane Gitau, of Kenya, urged practitioners to attend the conference as “judging from ongoing plans, APRA Botswana 2018 will significantly aid in the sharpening of key skills and building of strong professional networks”.

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