A shopper marketing exercise was carried out for Heineken giving Nakumatt shoppers the Heineken experience as they entered the Wines and Spirits section. The idea was to influence their purchasing decision at the point of decision making.
The brand engaged with the shopper at the Point of Sale/POS which led to an increase in sales for the international company over the local well known brands that Kenyans were loyal to.
The structured tunnel remained at the entrance of the alcoholic beverage section in various branches of the leading supermarket in the country for a period of three years continuing to enhance this shopping experience, sometimes showcasing the replica of the champions league trophy, creating a unique bottle display, cut out of James Bond (apparently its not martini anymore for Mr.Bond he prefers Heineken now, neither shaken nor stirred)
