In business, a popular axiom is that “perception is reality.”
If this is true, it is more so in insurance, arguably a tough profession. According to a Dama study by Consumer Insight, only 20% of Kenyan women in the 26+years upper-class category are insured. Peculiarly, 11% reported having no idea regarding whether or not they were insured. What is even more intriguing is that insurance among 84% of Kenyan women means medical or health insurance. Majority of covered women (43%) privately insure themselves, while the smallest number (7%) is insured by employers.
Personal accident cover? No, not now, Sir.
Source: Consumer Insights Africa
