In order to launch the Olyset premium in Africa, (which is a chemically treated mosquito net made by Sumimoto Chemical) OG+A was approached.
OG+A had for task to launch these nets into a market with already well-established players, drive awareness and desirability of Olyset, while presenting the category in a refreshing way. OG+A simplified the technological advancements of Olyset nets into three simple and tangible benefits namely Efficacy, Durability and Comfort, made three videos each focused on one distinct benefit and supported this with printed ads.
