Home Market Research Who dominates online shopping in East Africa?

Who dominates online shopping in East Africa?


Across Africa, mighty locals have kept Amazon from dominating online shopping. And Kenya is no different.

OLX and Jumia are the leading web-retailers here, as seen in the newest Reja Shopper Study from Consumer Insight. But of note is how the American web-retailer remains an equal favourite with Facebook, the famed social-network. Overall, major advertising campaigns have driven traffic for OLX and its fellow African e-commerce sites. Amazon, with little marketing, but unmatched inventory still achieves 22pc user ship, and may soon change strategy. Their official entry is awaited eagerly.

Source: Consumer Insights Africa


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