P&A approached Dotsavvy to run a Facebook campaign that would focus on its porridges for only a week. The campaign would need to predominantly reach busy working Kenyan mothers who wanted to give their families highly nutritious porridges that did not require a long time to prepare and tasted fantastic, each and every time.
Dotsavvy came up with a campaign that would revolve around the hashtag #MamaKnowsKE. The hashtag was focused on the insight that ‘Mothers know best’ when it comes to what to feed their growing families. Dotsavvy developed a Facebook campaign with a content calendar for one week that would have ‘branded’ status updates and cover photos that played up the benefits of P&A’s porridges several times a day using the hashtag #MamaKnowsKE.
At the same time, they had a competition to get the P&A Facebook Page community to engage using the hashtag to win gift hampers by telling P&A why they deserved them.