THE BRIEF
Red Gold is the leading distributor of tomato and chill sauce in Tanzania. The Campaign approach had two primary objectives: reinforce Red Gold’s position as the preferred household tomato and chili sauce and increase sales
THE SOLUTION
Smart Codes formulated a 360 marketing campaign leveraging on technological solutions to amplify its awareness and increase sales. We developed the Shinda Mamilioni campaign utilizing various marketing elements, e.g. digital advertising, social media promotions and influencer management. RedGold customers would text the unique code under the tomato sauce crown to the particular number for a change to win weekly prizes. The campaign was supported by consolation prizes on social media and local food vendors through merchandise branding
