As a new entity within the Zimbabwean Hospitality sector arena, Shift Engage made sure that TETA’s brand identity does not only standout, but is also memorable, leading edge, and also resonates with its audience as a lifestyle brand. It was designed to reflect the inherent values of the millennial consumer, who is trend-setting, fashion conscious, and celebrates good taste, while also representing the shifting values, flavours and interests of an increasingly cosmopolitan and eclectic population.
