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The brand magic summit

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MARKETINGMAG - Issue No.21

”Despite the diversity of approaches, all experts agreed on one thing: people are at the centre of brands and branding. If you want brands to work, you must understand the audience at which the brands are aimed.”

Creating magic is what most of the brand professionals do, so when you gather more than 200 marketing professionals in the same room, the magic really happens. And so it was on May 21st when six international brand “gurus” engaged the minds and hearts of local business community leaders. They were:

  • Piers Schmidt director of Luxury Branding UK
  • Sumit Roy, the founder and director of Univbrands Ltd India,
  • Anantica Singh and Ryan Germick both from Google
  • Teodora Migdalovici founder of Black Sheep and international Brandologist
  • Alvin Teoh, Executive Creative Director of Naga DDB Malaysia
  • Ms. Michele Vener-Davies, Head Navigator, VEGA school of Brand Leadership, South Africa.

The conference was opened by the Mauritius Minster of Business, Enterprise and Cooperatives Soomilduth Bolah, who stressed the importance for SME’s of distinguishing their offerings through a branded identity.  Also present was Xavier Luc Duval, Mauritius Deputy Prime Minister of Tourism and External Communications.

This is not the first time that brand experts have met in Mauritius, but what was special about this gathering was the sheer diversity of the propositions put forward: from a very hard nosed business approach to a society friendly understanding of brands. Despite the diversity of approaches, all experts agreed on one thing: people are at the center of brands and branding. If you want brands to work, you must understand the audience at which the brands are aimed.



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