Transerv’s logo contains a chequered flag device, indicative of its position as the lead automotive parts and service supplier – the brand that is consistently ‘winning’ and in a lane of its own. Using this element, the campaign captured interest using provocative visual aspects in press, online and on outdoor media. The sense of urgency created by the racing theme acted as a subliminal call-to-action. This was boosted by the bold green – a colour driving consumers to ‘GO’ – racing flag model and to-the-point ‘action’ text directed drivers and car lovers to Transerv’s Fitment Centers across the country
